Marketing managers and directors received slightly below average, an improvement on last year’s situation. How did marketers benefit this year? Above-average rises went to those below marketing manager level, with the exception of the most junior. Predictions for rises in the coming year are up on last year at 4.6 per cent but may again prove to be an under-estimate. The lessons left by the recession appear to have been taken to heart.
Women continued to be brought more into line with men and some top earners received below-average increases. Underlying inflation at about two per cent is the lowest for 20 years and although the nation’s average earnings remained static at 3.75 per cent, marketers’ pay increases began to rise again, from 5.9 per cent to 6.4 per cent. Although unemployment – at 2.5 million – was the lowest for three years, marketers were right to maintain some caution since most witnessed redundancy programmes within their companies but some evidence of growth within their departments.
In a year when it eventually became clear that the economy was growing strongly, the marketing community could afford to breathe more easily.
This year, titles such as direct marketing manager were included for the first time. The sample has been boosted by 25 per cent and 10,500 questionnaires were mailed out to specifically selected job titles.
Now in its 12th year, Incomes In Marketing, the definitive salary survey of the marketing profession, has extended its scope. Moreover, the department is growing and women continue to make strides. SBHD: The boom years are rooted firmly in the past, but marketers have several reasons to be optimistic about the future – pay increases have started to inflate again and predictions for rises are up on last year.
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